It’s important to Box, because embracing Windows 8-which is both a desktop OS and a mobile platform depending on your perspective-is a final piece in the puzzle that delivers on the vision of Box.
The SkyDrive integration in Windows 8 is nice, but companies aren’t going to just abandon Box and migrate their data over to SkyDrive, so it’s important from a productivity standpoint that users are able to access data from Box from within Windows 8 as well.
Why is the Box app important? Well, it’s important for Microsoft and Windows 8 because many businesses rely on Box for storing and sharing data.